6 Steps to Writing Great Content for Social Media

The advent of social media has opened new doors for everyone. You probably use Twitter while your mom browses Pinterest, your dad cares for LinkedIn connections and your youngest sibling might be posting a selfie on Facebook right now.

All this social activity naturally attracts businesses (around 90% of US based small businesses use social media) because social platforms are free, allowing them to easily generate leads, reach new customers and communicate with existing ones.

For any business, the goal behind a social media strategy is basically ‘engagement’ – and the key to that is fantastic content. If you are tasked with writing content for social media, here’s a guide you can follow.

Know your medium
Before you begin writing social media content you need to know the platform you will be posting on. Every medium has its own advantages and a peculiar user base.

For instance, Twitter only allows 140 characters along with an image attachment, and is a medium suited to brands and celebrities. Facebook on the other hand lets you write 420 characters and is effective for a host of different purposes.

Knowing the pros and cons of your medium is essential to crafting effective content for it.

You can read more of Hunain Naseer ‘s blog post here 


Hunain is a Professional Content Developer, experienced in Copywriting, Content Marketing, Editing, Blogging, Graphic Design and WordPress and can be found on Empire Avenue 

This is the third of a series of blog posts by the members of Empire Avenue who took part in the Empire Avenue Blogathon

Empire Avenue Twitter chats Today at 7pm UK and 7pm EST #EmpireAveChat

Today sees the start of Empire Avenue twitter chats and we invite you to join Steven , Michelle and Nance for an hour of discussions on Social Media.

As this is the first chat , anything could happen and probably will .. we can assure you though it will be both informative and fun

We look forward to seeing you on Thursday .. and if you want to help just message us .

See you tonight .. the hashtag is #EmpireAveChat

The chat is being hosted on Twubs , you can join us here


Awards celebrate generosity of North Devon online business community


When I was about to move to North Devon in 2003, broadband was a big concern for me. I had become used to working with clients online and feared a return to a dial-up internet connection. Fortunately, Ilfracombe exchange was upgraded that September and business broadband was installed the day after we moved.

How do you meet business people in a remote area?

My next challenge was how to meet business people in this picturesque, but remote area. I belonged to ecademy.com and found a North Devon club started by a certain Kevin Woodward. I joined the club and began networking online in North Devon in January 2004.

Since then, online networking, blogging and social media have all progressed and been widely adopted. Not all businesses have a web site, but almost all have a Facebook page or Twitter account.

You can read more of Robert Zarywacz’s blog post here 




Robert provides a comprehensive PR service from developing communications plans to writing and placing press releases, delivering long campaigns and promoting them through social media.

You can see his Empire Avenue Profile here


The Hunter’s Moon #FullMoonEngageMe Social Media Event N°6 #EmpireAve #SocialNetworking


There are native American names for the full moons that you can find here,here or here.

October month full moon was namedHunter’s Moonbecause after the fields have been reaped, the leaves begin to fall and the deer are fat and ready for eating. Hunters can ride easily over the fields’ stubble, and the fox and other animals are more easily spotted. October’s full moon is also known as the Travel Moon, the Dying Moon, the Moon of Falling Leaves and/or the Blood Moon or Sanguine Moon because of its bright color.

#FullMoonEngageMe Social Media Event N°6 Schedule

The event will start on Tuesday 7th of October at 18:00 UTC and will last until Monday the 13th in HERE.

What is this about?

A great opportunity for you to super charge your social networking, to meet Empire Avenue Leaders, to connect with top social media engagers and more… May 2014 initial SoMe event was followed by thestrawberry, the buck, the sturgeon and the harvest moons.  In the Empire Avenue EAv Gangstas community, you can still access May‘s,June‘s, July‘s, August‘s and September‘s conversation threads.


  • Please read our FAQs and use the comment section to ask any question about the event.
  • You can join – for FREE – Empire Avenue at anytime – before and after any FullMoon EngageMe Social Media Event.
    You can use this link – with no strings attached – to get some extra “eaves” at start !
    See you soon ;-)

The event is organised by Dominique and the EAV Gangstas Forum …

You Are A Bad Blogger. But That’s OK!


This is for the new bloggers out there. The ones that are still struggling with their first post or first few posts. The bloggers who read what they’ve typed up and just want to delete the whole mess and forget about.

For the bloggers who spend hours staring at a blank Word document wondering what to type.

For the bloggers who, on the other hand, spend hours type more and more words and never really get to the point.

For the bloggers who can’t stop looking for one more mistake to fix, and never publish their post.

It. Will. Get. Better.

It’s true, you’re a bad blogger now, but all that’s going to change! It takes time to become a good blogger, just like it takes time to become good at anything

You can read more of Mike Allton‘s blog post here 



Mike Alton


Mike  is a Social Media and Internet Marketing Consultant. He works with small to medium businesses and organizations to help them with their entire online presence. Read his articles and stories at The Social Media Hat and you will find his Empire Avenue profile here

6 Qualities of Content That Gets Socially Shared and Goes Viral

Who doesn’t like shares and retweets? They’re addictive, they spread the word about your brand or website and they’re free promotion. But unfortunately, they aren’t very easy to get, especially given how crowded and noisy the web has become. Even as you read this, hundreds of posts are being published and thousands of updates are being posted on your favorite social media channels and you are probably going to miss out on most of them (that doesn’t mean you should close this and go back to your social streams).

The point I am trying to make is that getting your content promoted on social media has gotten tougher, especially the free aspect of it. Gone are the days when you could put up something interesting and you’d get tons of engagement on it. Now you really need to invest time and effort into making a return. But all is still not lost, which is why we’re going to look at 6 qualities of content that gets socially shared and goes viral.

You can read more of Hunain Naseer ‘s blog post here 



Hunain is a Professional Content Developer, experienced in Copywriting, Content Marketing, Editing, Blogging, Graphic Design and WordPress and can be found on Empire Avenue 

This is the first of a series of blog posts by the members of Empire Avenue who took part in the Empire Avenue Blogathon


Sir Rudiger Testimonial Video Challenge


Ready to tell the world why YOU play Empire Avenue?

The Sir Rudiger Testimonial Video Challenge is a contest for Empire Avenue players interested in sharing their experiences as an Empire Avenue player to show both new and/or existing players why they should join (or come back) to enjoy the Empire Avenue platform and all it has to offer.

This contest has 6 categories:
1.Number One Benefit of Empire Avenue: What’s the number one benefit of playing Empire Avenue?
2.Share Your Story: Why do you play Empire Avenue? Do you have a favorite EA feature?
3.Empire Avenue Leaders”: Are you an Empire Avenue Leader? What’s the best benefit? How has it helped your game?
4.Content Discovery”: How do you use Empire Avenue to discover new content?
5.Empire Avenue & Your Business or Cause”: How have you used Empire Avenue for your business or cause?
6.Networking & Connections”: How has Empire Avenue helped you to make connections, build your social media presence, or learn new approaches? Have you built any personal or business relationships as a result from joining EA?

Not a video wiz? Thats ok! If you know how to take a video with your phone, tablet or use your computer’s webcam, you can still enter!

You can read more here