“Empire Avenue has cracked the code. Creating a way to involve the most influential people in collective engagement online is the holy graal of social media, and no one else has come close to combining the best elements of gamification with the promise of joint-venture marketing. Within the next few years, I expect to see this model of involvement imitated across the ‘big’ social networks, but I sincerely doubt it will be as well executed.” – Wes Unruh, (e)WU

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“I’m a Certified Financial Planner, a management consulting expert, public speaker, business coach, executive trainer, and a published author who believes in new opportunities using social media to establish credibility, enhance your reputation, position yourself as an expert, and sell more products and services. I found EmpireAvenue an Avenue for Engagement and the amplification of your personal branding.  I was at first skeptical about the ‘game’ and was truly amazed to see brands like Microsoft and BMW creating accounts.  This is an agile marketing pull-effect – by investing in your shares  while playing the game, the new shareholder effectively buys in your brand and gets a step closer to becoming a client.” – Dr. Greg Nazvanov, (e)GREGNAZVANOV

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“I’ve found that the shareholder missions really help give real world value to Empire Ave.   I don’t think I would have been able to do as well in the latest Mashable Poll ( http://mashable.com/2011/11/13/youtube-cover-without-you-david-guetta-usher/) without the help of my shareholders voting for me, and the missions allowing me to repay them in eaves for their time to help vote! Thanks EA for helping my networking, and passing along my music to the world. (As of right now I haven’t won the poll but I don’t want to jinx it)” – Peter Hollens, (e)PETERHOLLENS

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“Empire Avenue’s new missions feature has been a great way to promote my new podcasts and social media projects, and to boost friends on Twitter and Facebook. Empire Avenue has built a fanatical following for its virtual currency – if folks on the site weren’t so nice, I’d be scared of getting jumped for my eaves.” – Adriel Hampton, (e)ADRIEL

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“Empire Avenue’s Shareholders Missions prove once more the creativity of the development team: the function adds yet another attractive and well designed feature to the addictive Social Stock-market.

First I was surprised by the relatively high cost (ed. note: in Eaves), but the click through rate was close to 100% and every Eave spent was worth the while.

For Shareholders the Missions allow to earn additional currency which is always welcome, namely at the lower wealth levels.

Thanks for keeping EA attractive!” – Yorgo Nestoridis, (e)YORGO

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“On one mission, I made it available to 200 people, 1,000 eaves each. I simply asked them to help me win a contest (whoever got the most tweets, likes, comment, and +1s).

I received 80 tweets, 89 FB Likes, 83 +1s, and 8 comments on the post to equal 260 interactions. That is 130% success rate on the contest itself!

The shareholder message/mission itself also received 92 likes & 62 comments.

I easily won the contest & $100. People were more than happy to help given the nature of the community and everyone always pitching in to help each other. A little incentive never hurts either. It also has gotten a few to speak up & interact who were a bit more shy before. I actually save up eaves, just so I can do missions to reward those have invested in me to further build the connection between everyone. Keep up the great work!” – Dillon Rhodes, (e)DILLONRHODES

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“I have so far really enjoyed using the Shareholder Missions in Empire Avenue. I appreciate being able to use participation in a fun online community/game to drive traffic to my blog. The networking possibilities are excellent!” – Randal Newnham, (e)COFFEESWILLR

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“I’ve loved the new Shareholder Mission experience, it’s added a little motivation and energy to the game.  It’s also increased communication and feedback among the players.” – Kita Champion, (e)KITA

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“Shareholder missions increase engagement beyond what can be accomplished in even the most entertaining conversations over stock transactions.  And they allow you to marshall your shareholders for a cause or to point them to an opportunity.  Although a few creative game players have created their own scenarios to support causes like Kiva microloans and Day without Hunger through the rewarding of Eaves, this is the first time the game itself has made Eaves a currency you can spend to influence the outside world. Very powerful and compelling new feature.” – Kevin Strehlo, (e)MARATHON

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“Shareholder Missions by Empire Avenue may well represent an Industry disruptive person to “invested” person communication and collaboration system.  The fact that shareholder email cost players their precious limited Eavs (virtual currency) is a driving force in terms of gaming (er…um, incentivizing) valuable and actionable content from players. Like Twitter with it’s 140 character limit, I have experienced firsthand how Shareholder Missions drives more Human thoughtfulness and better SNR (Signal to Noise Ratio) into each communicated and exclusive received shareholder message. I have high hopes in Empire Avenue shareholder messages as a “first-pass” spam filter and I am excited about the API possibilities.” – Andy Fields, (e)PNPT

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“My Mission: $1,000 eaves to read/comment on my new blog post.

I felt sorta bad coercing my shareholders to go to my blog and leave a comment, but to be honest, it was one of the most gratifying experiences I’ve had on social media, and the singularly best day I’ve ever had on Empire Avenue.

In the blog comments were stories and personal remembrances that gave me insight into each person who made the effort to share with me, and I was genuinely touched.

If Empire Avenue is about making connections, at least as far as my mission was concerned, Mission: Accomplished.” – Terri Nakamura, (e)NAK

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Want to share your experiences with Missions? Send us an email, and we might feature your testimonial right here on this page.